By Caitlin Bennet
You can’t ask for more than a night of champagne, stunning fashion and the Brisbane skyline. Saturday the 7th of June was the official launch of Kill Casey’s first collection, AW14 Season of Monarchs. The Fashion Observer #4thecreatives team was ecstatic to be a part of the toast for the launch of this cutting edge and empowering collection.
We travelled up the elevator, sky high above the hustle and bustle of Fortitude Valley below, into the glamour of the Sky & Lotus rooftop bar. As the doors slid open, we were greeted by an exotic girl, wearing a metallic khaki cropped top, with a matching futuristic skirt that fell to the floor with geometric lattice cut outs. Already blown away, the girl in red caught our eye next. The pin up, platinum blonde wore a sheer, polka dot couture gown, with luxurious lingerie visible underneath.
Models were also scattered throughout the party, sporting bold shoulders, low cut backs, asymmetric hem lines, feathered skirts, sheer panels and metallic spikes. International model, Jessica Green showed off a figure hugging, sexy black polka dot dress. The powerful design duo behind the label, Amie Casey and Kamilla Rosena had welcomed us into their colourful couture world.
Amie and Kamilla told us that they are on a mission to empower women through fashion.
“Our stock is not for the shy of heart, but rather the woman that loves to turn heads, make a statement and rise above the crowd.”
With a vision to bring the fantasy world of couture off the runway and into the wardrobes of real women, their designs are a perfect fusion of everyday trend wear and couture.
As we sipped champagne, they revealed to us how one day they were flicking though magazines, perfecting looks by other designers. Always critiquing fashion together, discussing how they could make designs better, they realised they should design their own collection that day.
Perfectionists at heart, they met many hurdles during the creative process. Always learning and adapting, they continued to perfect their garments, and worked hard to bring together their modern and cutting edge collection, which is only an introduction to what is to come.
After such a successful launch, we asked them their vision for the future of the label. They both hastily replied, “We are taking over the world!” Step one is online domination. They plan to expand through social media, networking and creating a following through Instagram and Facebook. They also plan to create a Tumblr account so they can connect globally with people sharing the same fashion inspiration. The strategy is to fill a niche market with their couture driven designs, but also set boutique pricing that is not out of reach for the everyday consumer.
All proceeds from the event went to the 28TooMany charity, which was created to eradicate female genital mutilation. Supporting women’s charities and empowering women through fashion will remain at the heart of their business ethos as they expand the label.
Daring, edgy, bold, powerful, sexy and fashion forward; Kill Casey is designed to attract admiration and turn heads, giving confidence to everyday women. Fashion Observer Magazine will be continuing to watch Kill Casey’s journey. Blink, and you might miss their climb to the top.